Talking of branding (which we were) Sir Richard Branson’s Virgin Blue airline is rebranding as Virgin Australia, a move seemingly designed to give the budget brand a bit more pizazz.
As ever the Branson storm troopers are the airline’s lubricious female staff despite a change of agency to Clemenger BBDO Sydney.
It’s going to be an interesting couple of years for Branson with his Virgin Galactic space flights (which seemed like just another Branson stunt when he announced it years ago) moving closer to take-off.
Will they be staffed by scarlet-clad blondes? Be interesting to see how they cope with the gravity issue.