May 2011
You are browsing the archive for May 2011.
By Stephen Foster on May 31, 2011
Goodness knows what legendary Mad Men Harry McCann, Marion Harper and Phil Geier would make of it but McCann Erickson, the slightly tarnished jewel in the Interpublic crown, has hired Andreas Dahlqvist as ECD and vice chairman of McCann New York, working with global creative boss Linus Karlsson, another Swede. Dahlqvist (pictured) moves from the [...]
Posted in Agencies, Clients, Creative, News | Tagged Andreas Dahlqvist, ddb, harry mccann, ikea, Lars Bastholm, Linus Karlsson, mad men, Marion Harper, mccann erickson new york, mccann worldgroup, mother, Nick Brien, ogilvy & mather new york, paradiset, Phil Geier, the bearded lady
By Angie Dean on May 31, 2011
You’re in a meeting for Cadbury’s Bliss chocolate and you want to do an ad lightly sending up its (deliberate) blingy image. Why not a diva-ish supermodel someone says – and everyone immediately thinks of Naomi Campbell, the most famous black woman on the planet after Oprah Whinfrey and Beyonce. And then you think, put [...]
Posted in Agencies, Clients, Creative, News | Tagged cadbury, cadbury's bliss, fallon, Naomi Campbell, operation black vote, racism, saatchi & saatchi, Valerie Campbell
By Stephen Foster on May 31, 2011
The X Factor off stage is much more entertaining than on it, unless you’re an ITV executive wondering if your prize ratings winner is going to implode. Which is probably what ITV programme boss Peter Fincham is worrying about this morning as the UK’s biggest terrestrial broadcaster has had to rush out a Tweet (an [...]
Posted in Media, News | Tagged American Idol, black eyed pea, channel 5, Cheryl Cole, destiny's child, fox, Gary Barlow, itv, Louis Walsh, n-dubz, Paula Abdul, Peter Fincham, programme boss, ratings, richard desmond, Simon Cowell, sky, Will.I.Am, X-Factor
By Stephen Foster on May 30, 2011
Well you’d expect it to be from Bartle Bogle Hegarty which handles Lynx/Axe worldwide for Unilever. But a report in Campaign says it was from Latin American agency PBA, which is a new one on me. Although the picture caption for the story says BBH the text says PBA, in mysteriously small type. And it [...]
Posted in Agencies, Clients, Creative, News | Tagged andes beer, axe, bartle bogle hegarty, campaign, champion's league final, del campo saatchi & saatchi, latin american agency pba, lynx, unilever
By Angie Dean on May 30, 2011
Paras Pharmacueticals and its agency Triton Communications have made no bones about their intention to out-Axe Unilever’s Axe deodorant in India but the Ministry of Information and Broadcasting thinks it has gone too far with its latest campaign which it says is “overtly sexual.” So it has written to the Advertising Standards Council of India [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising standards council of india, axe, bbh, India, ministry of information and broadcasting, paras pharmaceuticals, sexy campaign, triton communications, unilever, zatak deodorant
By Stephen Foster on May 30, 2011
Naked’s a funny one, now owned by Australian marcoms group Photon (which has problems of its own) is does rather look these days like a company whose best times are behind it. The UK company, along with other like Michaelides & Bednash, was one of a number of media planning consultancies that managed (for a [...]
Posted in Agencies, Finance, Media, News | Tagged Ivan Pollard, John Harlow, Jon Wilkins, naked, photon, Steve Gatfield, Will Collin
By James Charlton on May 30, 2011
Iconic adman and three-time election-winning Thatcher adviser turned public relations oligarch Lord Bell, speaking at an IPA event in March 2010, summed up election strategy thus: if a country’s ‘feel-good factor’ stays above a certain level, governing parties win elections. If it drops below that level, they are defeated. Sadly, there is no official measurement [...]
Posted in Media, News, Politics, PR | Tagged advertising, Barack Obama, Chris Huhne, coalition government, David Cameron, feel-good factor, Kay Burley, Ken Clarke, Lord Bell, Media, politics, PR, queen, royal wedding, Ryan Giggs, sky
By Angie Dean on May 27, 2011
McDonald’s is under fire in the US because of the way it markets to children, campaigns still spearheaded by the horrible Ronald McDonald. This ad (Happy City) for McDonald’s Happy Meals from TBWA Paris could hardly be more different, even the most enthusiastic legislator would be hard-presssed to say what it’s for for the first [...]
Posted in Agencies, Clients, Creative, News | Tagged happy city, happy meals, marketing to children, McDonalds, Ronald McDonald, tbwa paris, us legislators
By Stephen Foster on May 27, 2011
French president Nicolas Sarkozy’s clever plan to look both innovative and responsible at his unilateral ‘eG8′ summit in Deauville has flopped as his hand-picked collection of internet whizz guests (hand-picked by Maurice Levy of Publicis Groupe) roundly rejected his plans for more internet regulation. Leading the charge was 27-year old Facebook founder Mark Zuckerberg. “On [...]
Posted in Media, News, Politics, PR | Tagged anarchic internet, copyright piracy, deauville, eg8, Eric Schmidt, french election, french president, Mark Zuckerberg, Maurice Levy, nicolas sarkozy, publicis groupe
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