Wieden+Kennedy London is celebrating the agency’s shared initials with Prince William and Kate Middleton with an interactive installation in the front window of its office on 16 Hanbury Street in London’s Shoreditch.
The royal wedding on April 29 will take place in and around the rather posher environs of Westminster Abbey and Buckingham Palace on the other side of town. But W+K has decided to join the party spirit by giving over the front of the agency, a large shop window which it uses for interactive installations, to a royal wedding extravaganza.
The installation, a six-foot high spectacular wedding cake (based on royal wedding cakes from the past) and interactive postcard-maker, created by W+K creative Jo Glover and spatial designer Philip Cooper, will give Londoners and the 1.1 million visitors expected in the capital for William and Kate’s wedding the opportunity to become Royal for the day.
Passers-by just have to stand in front of the window, line up their faces with the dotted circles in front of them, and strike their most regal pose. They then press a button (a golden crown) and their Royal portrait is taken. They will be photographed, wearing a digital crown within their own, personal postcard which can then be uploaded straight onto Facebook so that their big day can be shared with friends and family.
The day before the wedding, April 28, W+K is also inviting people to come to the agency and enjoy a special Royal W+K cupcake, created by so-called Queen of Cupcakes Lily Vanilli.
According to Philip Cooper and Jo Glover said: “Not everyone is lucky enough to be one of the 1,900 guests invited to Will and Kate’s big day so we wanted to create a special experience where everyone is welcome. We want our guests to feel like royalty and to share a piece of our cake. We hope the happy couple’s wedding cake is as impressive as the one here at Wieden Kennedy.”
Lily Vanilli says: “Let’s celebrate the Royal Family giving us yet another Bank Holiday with cake!”