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Publicis Groupe goes back to Brazil to buy GP7 agency

Publicis Groupe’s Maurice Levy has been dipping into his stash of Brazilian reals again, this time buying Sao Paulo ad agency GP7.

Only last week the acquisitive Frenchman upped his stake in another Sao Paulo agency Talent AG from 49 per cent to 60 per cent.

GP7 is reported to be a travel and tourism expert with a particular focus on ’emerging social classes.’ whoever they might be (it probably means Facebook users).

It will join the Publicis Worldwide network as part of a unit called Red Lion.

Brazil is the focus of all the marcoms groups at the moment with a booming economy (it’s a founder member of the BRIC group which also includes Russia, India and China) and a buoyant advertising market.

It’s also set to play host to the 2014 World Cup and 2016 Olympics which means that the big international agencies are clamouring to convince clients and prospects that they’re the right partners for two massive global adfests.

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