Yesterday Publicis Groupe bought GP7 to strengthen its Publicis Worldwide agency operation in Brazil, today it’s bought a minority stake in another Sao Paulo agency Tailor Made which will join with another group agency, Leo Burnett.
The two agencies will be rebranded as Leo Burnett Tailor Made with Tailor Made founder Paulo Giovanni as CEO. Its 160 people will operate from Burnett’s current Sao Paulo HQ. Publicis Groupe has the option of moving to full control by 2013.
Leo Burnett worldwide CEO Tom Bernadin (pictured) says: “Our objectives for Leo Burnett Brazil are bold and aggressive. With our already strong presence in the market and a reputation for creative excellence, the acquisition of Tailor Made, and most importantly the leadership of Paulo Giovanni, we are better positioned than ever to take advantage of the opportunities in this booming market.”
So it’s boom boom Brazil with a fast-growing economy, fast-growing ad sector and some pretty fast-growing wallets among Brazilian adland’s entrepreneurs.