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Coke celebrates 125 years…must try harder

Well you be the judge, as they say, but this dreary montage (famous music aside) from McCann Erickson is hardly a fitting way to celebrate 125 years of the world’s most famous brand.

Especially when, at various times, you’ve produced things as good as ‘Mean Joe Greene.’

While this 125th anniversary number from Egypt is much better.

I guess it was one of those ‘what can we leave out, let’s try to squeeze everything in’ kind of meetings.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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