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Chrysler f-word tweet is costly for New Media Strategies

Life should be good for Chrysler at the moment, basking in the glow of the ‘imported from America’ marketing campaign and the huge impact of the Eminem Super Bowl commercial from Wieden + Kennedy.

But the prevailing joy stops short at social media agency New Media Strategies which has lost the Chrysler Twitter account for an for an unguarded tweet: “I find it ironic that Detroit is known as the motorcity and yet no one here knows how to fucking drive.”

Seems a bit harsh but Chrysler management would be (are being) damned if they did and damned if they didn’t.

Don’t they have editors on these official Twitter accounts?

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