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Agence H deploys some Psyop magic for Citroen C5 dominoes ad

Animation and effects studio Psyop is popping up all over the place these days and Agence H in Paris has used its services to good effect in pepping up this ad for Citroen’s C5. At first glimpse it’s just another of those films so beloved of car manufacturers showing another executive saloon driving down a miraculously deserted and attractively sunlit road.

Citroën – Dominoes from Psyop on Vimeo.

Despite its clever marketing via the C1, C2, C3 etc model line-up Citroen is still seen at the cheap and cheerful end of the auto spectrum, which isn’t very helpful when it comes to selling C5 executive saloons. But this classy bit of production should help.

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