March 2011
You are browsing the archive for March 2011.
By Stephen Foster on March 31, 2011
A week or so ago former DLKW founder and latterly COI head Mark Lund set up a new agency called Now with planner Kate Waters and creative John Townshend. Now Now (it gets worse) has won £25m Waitrose supermarkets, quite a start in life. But the team that handled Waitrose at MCBD (which is now [...]
Posted in Agencies, Clients, News | Tagged dare, edc, John Townshend, Kate Waters, Ken Hoggins, Mark Lund, mcbd, now, Rupert Thomas, vision 7
By Stephen Foster on March 31, 2011
It’s never easy starting an agency of course and Sterling Cooper Draper Pryce, the fictional home of Mad Men, is facing the indignity of budget cuts, more advertising time and (yuk) product placement as producer Lionsgate tries to get the fifth series of the highly-esteemed (although not high rating) show on the road. Mad Men [...]
Posted in Agencies, Media, News | Tagged amc, Don Draper, Jon Hamm, lionsgate, mad men, product placement, sky atlantic, sterling cooper draper pryce
By Stephen Foster on March 31, 2011
Yesterday we had Publicis Worldwide COO Richard Pinder talking confidently about the agency’s prospects as it set to to buy the rest of Publicis Graphics in the Middle East, today the British executive is sur son bicyclette as he is replaced as boss of Publicis Groupe’s biggest agency network by Publicis Groupe COO Jean-Yves Naouri. [...]
Posted in Agencies, Clients, News | Tagged Asda, Jean-Yves Naouri, Karen Buchanan, Maurice Levy, Neil Simpson, publicis groupe, publicis worldwide, Renault, Richard Pinder
By Stephen Foster on March 30, 2011
Well it’s an interesting one isn’t it? James Murdoch, currently chairman and CEO of News Corporation in Asia and Europe, is going off to New York to be deputy COO of the whole shebang and boss of international (including Asia and Europe). So it’s a promotion then? But it’s an extremely odd time to make [...]
Posted in Media, News | Tagged bskyb, elizabeth murdoch, James Murdoch, Matthew Freud, news corporation, News International, phone hacking scandal, Rebekah Brooks, Rupert Murdoch
By Angie Dean on March 30, 2011
Air New Zealand is running this film to encourage its passengers to put their seatbelts on before flying and try to remember where the exits are when a plane comes down in the Tasmanian Sea. The film from New Zealand agency .99 features US ‘fitness personality’ Richard Simmons who comes across like a gay version [...]
Posted in Agencies, Clients, Creative, News | Tagged .99, air new zealand, albion, los angeles, Paul Daniels, Richard Simmons, safety film
By Stephen Foster on March 30, 2011
Sounds like an exercise in disloyalty to me, think of all those other agency creatives who take months to produce an idea let alone an ad. Here’s Crispin Porter + Bogusky’s new campaign for Kraft Mac and Cheese. Nice to hear that they’re still using Ted Williams for the voiceover. Williams was the former radio [...]
Posted in Agencies, Clients, Creative | Tagged crispin porter bogusky, Kraft, mac and cheese, Ted Williams
By Angie Dean on March 30, 2011
It’s a brave company that decides to splash the cash in the Middle East at the moment but Publicis Groupe’s intrepid Maurice Levy is planning to do just that by buying the 40 per cent of regional network Publicis Graphics it doesn’t already own. “We own the majority of Publicis Graphics and we’re in the [...]
Posted in Agencies, News | Tagged lebanon, Maurice Levy, middle east, Mustapha Assad, publi-graphics, publicis graphics, publicis groupe, publicis worldwide, Richard Pinder
By Staff on March 30, 2011
The outdoor business, at least in the UK, is booming reaching about £1bn in turnover and some of the executives responsible for placing this money seem to be backing this particular horse each way – by being directors and shareholders in a company called Outdoor Plus. Outdoor Plus, which is a small but profitable player [...]
Posted in Agencies, Finance, Media, News | Tagged big sky banners, Gary Newton, havas, Jonathan Lewis, Marc Mendoza, Mark Craze, mpg media contacts, outdoor plus, Phil Georgiadis, posterscope, walker media, WPP
By Stephen Foster on March 29, 2011
The row over Rupert Murdoch’s bid to buy all of BSkyB in the UK rumbles on and, underlying it all, is the fear that he might impose Fox News or its equivalent on the UK. Which he still might (if he’s successful) despite his promise to the coalition government to park Sky News in a [...]
Posted in Media, News, Politics | Tagged bskyb, Davy Crockett, fox news, Glenn Beck, Hillary Clinton, Jim Bowie, Rupert Murdoch, Santa Anna, sky, sky news, the alamo
By Stephen Foster on March 29, 2011
The merger between cable and broadband giant Comcast and NBC Universal with its terrestrial TV network, Universal Studios film business and theme parks has created one of the biggest players on the worldwide media stage. Now the combined company is putting its US media business up for review, an account conservatively estimated at $1.2bn but [...]
Posted in Agencies, Media, News | Tagged aegis, comcast, Disney, gap, Interpublic, nbc universal, omd, publicis groupe, sky, starcommediavest, universal mccann, WPP
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