February 2011
You are browsing the archive for February 2011.
By Stephen Foster on February 28, 2011
If there’s one consistent theme to Sir Martin Sorrell’s long tenure at WPP (apart from delivering the numbers of course) it’s his belief that WPP can and should set up customised mini-agencies for big clients. The most recent is Blue Hive for the global launch of the new Ford Focus (and many Ford models besides, [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged arnold, barrie d'rozario murphy, blue hive, Dell, enfatico, ford, Peter Stringham, samsung, sid lee, Sir Martin Sorrell, WPP, wunderman, y&r, y&r brands
By Stephen Foster on February 28, 2011
UK telecoms company Vodafone is a business phenomenon, turning a military radio business into a global leader in telecoms and one of the biggest British companies. But producing any decent advertising seems completely beyond its serried ranks of executives, despite hiring numerous experienced marketers over the years and enjoying the services of Bartle Bogle Hegarty [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged bartle bogle hegarty, crowdsourcing, formula one, JWT, mclaren mercedes, pepsico doritos, super bowl, Vodafone, WPP
By Stephen Foster on February 28, 2011
Well the last bit’s debatable but that’s how they’ve been punting spots in the Oscars coverage anyway. Anyway this a nice cool female-friendly ad for Diet Coke to The Temper Trap’s Sweet Disposition. Restrained on the glitz too. The campaign was originated by Wieden + Kennedy although one internet source gives the agency for this [...]
Posted in Agencies, Clients, Creative, News | Tagged diet coke, Euro RSCG, sweet disposition, tender trap, the oscars, wieden & kennedy
By Stephen Foster on February 28, 2011
That sage de nos jours Sir Martin Sorrell of WPP has been talking to the Financial Times (live!) and he discusses why he thinks Apple is now a ‘frenemy’ (its closed App system makes life hard for publishers, advertisers and agencies), Google’s an enemy (although he seems to have backtracked on this later, WPP does [...]
Posted in Agencies, Clients, Media, News | Tagged apple, blue hive agency, financial times, ford, ford focus launch, google, Sir Martin Sorrell, WPP
By Stephen Foster on February 27, 2011
To put this into context, ITV’s anticipated pre-tax profits of £300m (due to be announced Wednesday) on a revenue of about £2bn nearly all come from the sale of TV spots (up 16 per cent over the course of the year and still booming away) and programme sales from ITV Studios. Digital revenues are expected [...]
Posted in Finance, Media, News | Tagged ad revenue, Adam Crozier, Archie Norman, digital, Fru Hazlitt, Gary Digby, itv, itv studios, profits
By Paul Simons on February 26, 2011
In business it’s often difficult to see the wood for the trees. In the agency business the trees are often ‘business’ issues themselves, the wood is creative output. Let me put this into today’s context. Recently I’ve talked with a number of agency people, all operating in the first division of the advertising sector. The [...]
Posted in Agencies, Clients, Creative | Tagged bbh, levis, nike, Paul Simons, rainey kelly campbell roalfe, resigning clients, richard branson, Robert Campbell, simons palmer clemmow & johnson, virgin, wrangler
By Stephen Foster on February 25, 2011
The world’s once mightiest marcoms group is still nowhere near challenging WPP, Omnicom and Publicis Groupe in the global marcoms stakes but Interpublic looks like it’s finally left the intensive care ward. It’s just reported net income (profit) of $281.2m for 2010, almost double what it made in 2009 ($143m). This isn’t a great return [...]
Posted in Agencies, Creative, Finance, News | Tagged Interpublic, IPG, Linus Karlsson, lowe & partners, mccann-erickson, Michael Roth, Nick Brien, omnicom, publicis groupe, the martin agency, WPP
By Angie Dean on February 25, 2011
And writer (and celebrated guitarist) Carrie Brownstein should know as she briefly toiled at the famous Portland agency back in 2007, interviewing for its intern programme. The finale for the first series of IFC’s hit show Portlandia, set in and around Wieden’s home town, features writer Brownstein in acting mode as a bemused and bewildered [...]
Posted in Agencies, Creative, Media | Tagged Carrie Brownstein, ifc, portland, portlandia, wieden & kennedy
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