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Heineken’s Asteroids Galaxy Tour global campaign set to finally reach the UK

By Stephen Foster on January 18, 2011

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Heineken is making a big fuss about its new ad campaign from Wieden & Kennedy, featuring Danish indy band Asteroids Galaxy Tour, launching in the UK but it seems to have been everywhere else for ages.

But it’s a neat spin on the right drink opening doors for you (is that allowed?) and Danish chanteuse Mette Lindberg is quite something.

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Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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