Home / Advertisers / Crispin Porter quick off the mark to debut ‘homeless’ Ted Williams for Kraft

Crispin Porter quick off the mark to debut ‘homeless’ Ted Williams for Kraft

Ted Williams is the homeless former radio announcer who blasted to fame last week when he was ‘discovered’ on a street corner and launched on YouTube.

Now Kraft agency Crispin Porter + Bogusky has won a slew a brownie points for its new client by turning out a commercial featuring Williams’ voice for Kraft Homestyle Macaroni & Cheese in double quick time.

I’m not sure how pleased an important new Japanese client turning up unexpectedly for dinner would be by a plate of macaroni and cheese but that won’t worry Kraft or Crispin Porter (or Williams who, at this rate, will be bigger than Oprah Whinfrey in a couple of months’ time).

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