January 2011
You are browsing the archive for January 2011.
By Stephen Foster on January 31, 2011
Former Hyundai marketing boss Joel Ewanick took over as CMO of General Motors North America half way through last year and promptly threw a large chunk of the US agency scene into disarray, abruptly firing Bartle Bogle Hegarty from Cadillac and Publicis from biggest brand Chevrolet. Now, newly-ensconced as CMO of the whole wide world, [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam worldwide, bartle bogle hegarty, chevrolet, dlkw lowe, general motors, Joel Ewanick, Maurice Levy, mccann-erickson, opel, publicis, publicis groupe, Sir Frank Lowe, vauxhall
By Stephen Foster on January 31, 2011
Well it’s a bit of a coincidence isn’t it, Wieden & Kennedy Amsterdam choosing the last day of the football transfer window to announce the appointment of seven new creatives headed by creative director Rosie Bardales from Bartle Bogarty Hegarty? Also on their way are Selena McKenzie and Toby Moore from Fallon (Campaign has the [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged bartle bogle hegarty, bbh, fallon, levis, Linus Karlsson, mccann-erickson, mother new york, Rosie Bardales, saatchi & saatchi, Selena McKenzie, Toby Moore, wieden & kennedy, wieden & kennedy amsterdam, wonderbra
By Angie Dean on January 31, 2011
Everybody’s (least) favourite company Kraft has lost the first (and likely crucial) round in its fight to stop Starbucks ending its ten year distribution deal Kraft had tried to claim in a US court that its agreement to distribute Starbucks coffee beans to US supermarkets was, in effect, infinite and that, in any case, it [...]
Posted in Clients, Finance, News, Politics | Tagged cadburys, court case, Irene Rosenfeld, Kraft, maa person of the year, starbucks, supermarkets, uk parliamentarians, us distribution deal, zurich
By Stephen Foster on January 31, 2011
This could get nasty, two neighbours in London’s Great Portland Street (formerly the capital’s rag trade area, now home to agencies and the like) are battling in the European courts over the use of the rather unglamorous name ‘Dave.’ Dave the marketing consultancy is now owned by Peter Scott’s Engine Group mini-marcoms operation but when [...]
Posted in Agencies, Clients, Media, News | Tagged BBC, blighty, branding consultancy, Dan Bobby, dave, David Abraham, eden, engine group, financial times, good food channel, great portland street, office of harmonisation in the internal market, oxford street, Peter Scott, st lukes, tv station, virgin, yesterday
By Staff on January 31, 2011
Japanese advertising giant Dentsu has made a timely move to strengthen its position in the rapidly-growing Indian advertising market with the purchase of entrepreneur Sandeep Goyal’s 26 per cent stake in the four agencies the two partners founders founded for just ten crore ($2.17m) back in 2003. Here’s the full report from The Economic Times. [...]
Posted in Agencies, Clients, Finance, News | Tagged aircel, beattie mcguinness bungay, buyout, denstsu communications, dentsu, dentsu creative impact, dentsu marcom, dentsu media tech, fedex, honda, naked, Pramugdha Mamgain, Rajiv Bannerjee, Sandeep Goyal, suzuki, the economic times, toyota, wieden & kennedy
By Stephen Foster on January 30, 2011
Charities are big businesses these days, winning a place at the top geo-political tables, being summoned to the cause of the UK’s ‘Big Society’ (proprietors David Cameron and Steve Hilton) and running ad campaigns a-plenty, including every other spot on digital TV channels aimed at supposedly time and cash-rich middle class potential donors. Big agencies [...]
Posted in Agencies, Clients, Creative, Finance, News, Research | Tagged adam & eve, Albert Einstein, big society, charities, David Beckham, David Cameron, fundraising, Nelson Mandela, research, save the children, Steve Hilton, tv adverrtising
By Staff on January 28, 2011
Eagle-eyed analyst Bob Willott of Marketing Services Financial Intelligence has spotted that a huge chunk of money seems to have gone missing from Newcastle agency Robson Brown, recently acquired out of administration by Mission Marketing Group. Here’s part of his report. Robson Brown mystery: where did nearly £9m of assets go? Nearly £9 million of [...]
Posted in Agencies, Finance, News | Tagged Bob Willott, marketing services financial intelligence, mission marketing group, newcastle agency, robson brown, round2 international
By Angie Dean on January 28, 2011
Defenestrated Sky Sports presenters Andy Gray and Richard Keys may have surmised (to their great cost) that women didn’t understand the offside rule but an impressively large number of women working at McCann Erickson in London have produced this ‘kick sexism out of football’ video to show that they do. Best work McCann London has [...]
Posted in Agencies, Creative, Media, News | Tagged Andy Gray, Linus Karlsson, mccann women, mccann-erickson, offside rule, Richard Keys, sexism in football, sky sports, youtube video
By Staff on January 28, 2011
Microsoft’s online display deal with Yahoo is struggling. Business Insider writer Matt Rosoff reckons it’s getting back just $1.06 for every dollar it spends on customer acquisition. The deal has only been running since October but the early evidence is that the partnership, between two companies who are in danger of becoming also rans in [...]
Posted in Clients, Media, News | Tagged bing, business insider, ebay, ebay motors, google, Matt Rosoff, Microsoft, online display ads, triad retail media, yahoo
By Stephen Foster on January 28, 2011
It’s been a good week for industry veteran Dan Wieden and his Portland-based Wieden & Kennedy, first they win Ad Age’s US agency of the year gong and now they’ve been given the rest of the Levi’s global account to add to the US business. Omnicom’s OMD has picked up the $100m global media account. [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged bartle bogle hegarty, Dan Wieden, Ed Meyer, grey, JWT, levis, nike, O&M, omd, portland, procter & gamble, Sir Martin Sorrell, wieden & kennedy, WPP, y&r
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