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Now Del Campo Saatchi wins Coke brief in Argentina and wider region

Argentina agency Del Campo Nazca Saatchi & Saatchi has been appointed by Coca-Cola to work on its portfolio of brands in Argentina and across the wider Latin America region. The business moves from Ogilvy.

The agency, headed by the much-awarded Pablo del Campo, is on a hot streak at the moment, winning the regional assignment for Sony Playstation which well turn into a global campaign. It also shared the Grand Prix at Cannes earlier this year with its ‘Teletransporter’ campaign for Andes beer.

Argentina and its big local rival Brazil are rapidly emerging as not just strong local centres of ad creativity but also, increasingly, the places where big global clients search for ideas. The forthcoming Brazil-bound World Cup in 2014 and Olympics in 2016 will only serve to make the booming region and its agencies more prominent.

Del Campo had better watch out though. Ogilvy owner WPP won’t take kindly to losing Coke to a Publicis Groupe-owned rival.

WPP recently recruited two creatives with Coke experience Gustavo Taretto and Gabriel Vasquez to head its S,C,P,F agency (these names get dafter) in Argentina.

But WPP may have shot itself in the foot there, at least temporarily. Taretto and Vasquez moved from Ogilvy where, strangely enough, they worked on Coke.

Never mind, they’re probably on the phone already.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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