November 2010
You are browsing the archive for November 2010.
By Angie Dean on November 30, 2010
That Richard Branson, he’s first with everything: trips to space, you name it. And here’s Project, his new iPad only magazine which at first sight looks like the usual mish-mash of music, fashion, gadgets and so on beloved of some people on the internet. Branson has been racing with Rupert Murdoch to launch the first [...]
Posted in Media, News | Tagged Holly Branson, iPad, project, Rupert Murdoch, Sir Richard Branson, the daily
By Stephen Foster on November 30, 2010
Christmas wouldn’t be Christmas in the UK without some uncaring client launching a big pitch and this year it’s the turn of the Halifax, the bank that was bailed out and bought by Lloyds at the peak of the banking crisis in 2008. According to Campaign Halifax has asked AMV BBDO, RKCR/Y&R and hot new [...]
Posted in Agencies, Clients, News | Tagged adam & eve, AMV BBDO, DLKW, halifax, John Lewis, lloyds, lowe worldwide, rkcr/y&r
By David O'Reilly on November 30, 2010
They may be the sexiest, must-have items on any cool consumer’s shopping list but smartphones don’t currently achieve as much brand loyalty as people might expect. New multi-market research by Gfk found that 56 per cent of respondents were hedging their bets and had not yet decided what they would buy when they next upgraded [...]
Posted in Clients, News, Research | Tagged android, apple, BlackBerry, google, iPhone, marketing, Microsoft, nokia
By Stephen Foster on November 30, 2010
Argentina agency Del Campo Nazca Saatchi & Saatchi has been appointed by Coca-Cola to work on its portfolio of brands in Argentina and across the wider Latin America region. The business moves from Ogilvy. The agency, headed by the much-awarded Pablo del Campo, is on a hot streak at the moment, winning the regional assignment [...]
Posted in Agencies, Clients, News | Tagged del campo nazca saatchi & saatchi, ogilvy, olympics, Pablo del Campo, scpf, world cup, wpp.publicis groupe
By Stephen Foster on November 30, 2010
“It should have been on the History Channel,” said David Dein, former director of Arsenal, of the BBC Panorama programme on bribery at FIFA, the governing body of world football. Dein, who is now trying to apply sticking plaster to England’s bid for the FIFA 2018 World Cup which will be decided in Zurich on [...]
Posted in Media, News, Politics | Tagged Andrew Jennings, Andy Anson, BBC, David Dein, england world cup bid 2018, fifa, isl, Mark Thompson, panorama
By Angie Dean on November 30, 2010
Starbucks is trying to end its agreement with Kraft distribute its whole bean and ground coffee products to US supermarkets and is blaming poor marketing on the part of Kraft for the decision. It claims that Kraft failed to work with Starbucks marketing people resulting in “the erosion of brand equity and experience at grocery [...]
Posted in Clients, Finance, News | Tagged coffee sales, Kraft, starbucks, yuban
By Angie Dean on November 29, 2010
The Epica awards were founded 24 years ago by former adman Andrew Rawlins to award the best work in Europe. It’s since expanded to include more of Middle East and Africa but remains a very good guide to the best creative work. This year Y&R scored strongly, a testament perhaps to the impact made by [...]
Posted in Agencies, Creative, News | Tagged Andrew Rawlins, epica awards, John O'Keefe, omnicom, Stuart Smith, WPP, y&r
By Stephen Foster on November 29, 2010
How so? Well former Labour minister Lord (Peter) Mandelson is launching a PR and advisory firm Global Counsel LLP with backing from Sir Martin Sorrell’s WPP but for once the loquacious spinmeister seems at a loss for words. Sorrell too is mysteriously ‘unavailable for comment.’ Now this could be because the news broke before they [...]
Posted in Agencies, Media, News, Politics, PR | Tagged Benjamin Wegg-Prosser, clenmow horby inge, global counsel llp, Johnny Hornby, Lord Mandelson, Sir Martin Sorrell, WPP
By David O'Reilly on November 29, 2010
Ominous developments for advertisers this week with the news that both YouTube and SeeSaw, the UK video-on-demand service, are launching services that allow viewers to switch off advertising during programmes or to choose which commercials they wish to watch. YouTube is releasing a new ad unit called TrueView, which will provide viewers with a choice [...]
Posted in Agencies, Clients, Media, News | Tagged advertising, Agencies, BBC, Channel 4, downton abbey, Five, itv, SeeSaw, X-Factor, Youtube
By Stephen Foster on November 29, 2010
Visitors to RKCR/Y&R’s London HQ in not very fashionable Mornington Crescent will see two big black cats adorning the front of the office block, a residue of its previous days as the Black Cat cigarette factory. Now the agency has adopted these moggies as the name of its new record label, Two Black Cats, and [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged bbh, Damon Collins, Dan Neale, ghd hair straighteners, le rev, rkcr/y&r
Recent Comments