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James May’s ad debut for Fuller’s demonstrates masterly inactivity

“This is the one thing I’d walk somewhere for,” says Top Gear presenter James May, crossing the road from his house to a Fuller’s pub for a pint of London Pride.

Well the ad by the DCH agency (part of Doner) can’t have cost much to film (assuming it’s his house and a real pub) and uses the presenter’s attributes pretty well.

Which are that he’s a master of inactivity (although he’s trying rather unconvincingly to look energetic in the film) whereas his Top Gear co-presenters are noisy (Jeremy Clarkson) and frenetic (Richard Hammond).

As he’s such a fan of his local beer it would be nice to think he got paid in kind. Wishful thinking no doubt.

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