September 2010
You are browsing the archive for September 2010.
By David O'Reilly on September 30, 2010
Ford Motors is hoping the retro glamour of hit TV series Mad Men will rub off on its Lincoln brand this weekend. The car giant has picked John Slattery, who plays the agency head Roger Sterling in the show, to front three new commercials which will run in the U.S during the Ryder Cup golf [...]
Posted in Agencies, Clients, Creative, News | Tagged Aston Martin, ford, Jaguar, John Slattery, Land Rover, mad men, Roger Sterling, Ryder Cup, Volvo
By Stephen Foster on September 30, 2010
Airtel, the huge Indian mobile company with 110 million subscribers, has switched its account from Arun Nanda’s Redifussion agency to WPP-owned JWT leading some observers to say it’s the latest act in a long-running feud between WPP CEO Sir Martin Sorrell and Redifussion founder Arun Nanda. WPP owns 26 per cent of Redifussion through Y&R [...]
Posted in Agencies, Clients, News | Tagged airtel, Arun Nanda, colgate-palmolive, JWT, rediffusion, Sir Martin Sorrell, Sunil Mittal
By Angie Dean on September 30, 2010
There’s no holding those South Americans and now Argentina’s Santo agency, recently voted Ad Age’s international agency of the year, has beaten Saatchi & Saatchi to the global Diesel fashion account. Santo’s winning line is reported by Campaign to be: ‘Not made for running. Great for kicking asses.’ Maybe it grows on you. The compadres [...]
Posted in Agencies, Clients, News | Tagged anomaly, be stupid, diesel, kick ass campaign, saatchi & saatchi, santo
By Stephen Foster on September 30, 2010
In a Chinese media market worth nearly $50bn a year there’s plenty of room for entrepreneurial activities, some of which may cross the line into illegality. One example seems to be the activities of Chongqing Huayu media broker Zhen Zhixiang but Zhen has only been nabbed by the Chinese authorities as he is suspected of [...]
Posted in Agencies, Media, News | Tagged China, Chongqing Huayu, media scandal, publicis groupe, vivaki, Zhen Zhixiang
By Angie Dean on September 30, 2010
Quite how a brand closely associated with heir to the British throne Prince Charles will fare in the US, home of the Tea Party movement named after the Boston Tea Party which kicked off the American War of Independence, is a moot point. But ambitious UK grocer Waitrose is making its first foray in the [...]
Posted in Clients, News | Tagged duchy originals, Prince Charles, us market, Waitrose
By Stephen Foster on September 29, 2010
The Advertising Standards Authority (ASA), the UK’s ad watchdog which usually manages to deal sensibly with barmy complaints, has made itself look silly by banning a Virgin Holidays poster called ‘rockstar’ showing four skinny troubadours in a jacuzzi filled with champagne after receiving just one complaint. The ad, from the Miles Calcraft agency, ran on [...]
Posted in Agencies, Clients, Media, News | Tagged asa, miles calcraft, poster ban, virgin holidays
By Angie Dean on September 29, 2010
The current deal frenzy we’re seeing in sectors from personal care to food appears to be spreading to the internet’s more valuable publishing assets. Game Show Network (GSN), owned by US cable firm Directv and Sony Pictures, has bought CPMStar, one of the biggest online content marketing networks, to add to its existing 74 million [...]
Posted in Media, News | Tagged AOL, cpmstar, game show network, John Zaccario, Mike Arrington, techcrunch, Tim Armstrong
By Angie Dean on September 29, 2010
Generation X is on its way out and Millenials, people between ten and 28, are on their way in says Viacom-owned broadcaster MTV. To try to prove the point it’s launching a new division MTV Scratch which will help research, design and market brands to this rather wide-sounding demographic, presumably in the hope that such [...]
Posted in Media, News, Research | Tagged 16 and pregnant, millenial generation, mtv, mtv scratch, viacom
By Stephen Foster on September 28, 2010
If you’ve got a problem you need to deal with it and Bartle Bogle Hegarty is trying to grasp a rather big and obstreperous bull by the horns at its flagship New York agency. Creative director Kevin Roddy is leaving after what global creative director John Hegarty calls a fundamental disagreement between the two, rather [...]
Posted in Agencies, News | Tagged bbh new york, cadillac, John Hegarty, Kevin Roddy, Maurice Levy, publicis, Steve Harty
By Stephen Foster on September 28, 2010
Well it looks like it as the new US owner of Cadbury has changed its packaging from ‘a glass and a half of dairy milk’ on each bar of Cadbury’s Dairy Milk chocolate to ’426ml of fresh liquid milk in every 227g of milk chocolate.’ Kraft says it has done this on the advice of [...]
Posted in Agencies, Clients, News | Tagged cadbury, fallon, glass and a half productions, Kraft, Phil Rumbol, saatchi & saathci, trading standards
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