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Creative ‘insurgent’ Alex Bogusky quits advertising

Yes, the man who garnered the silly title (even by agency standards) in January this year of chief creative insurgent at MDC Partners, the owner of his agency Crispin Porter Bogusky, is packing in the business to do other things.

Actually Bogusky achieved great things in a career stemming back to 1989 plus many honours including Ad Age’s creative director of the decade in 2009.

Mind you, even the great eminences of the creative world receive some stick from their colleagues from time to time and there was much merriment when CPB’s campaign for Microsoft ‘starring’ Bill Gates flopped spectacularly.

Serves him right as he built his much-lauded creative department on Apple Macs they said.

But maybe that daft title of creative insurgent helps to explain why a lot of talented admen are having second thoughts about their choice of career. It’s a kind of crazy straining after relevance, or salience as agency folk like to call it.

If you’re a serious client you don’t go to an advertising agency looking for an insurgent do you?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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