June 2010
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By Stephen Foster on June 30, 2010
A monstrous cheek that’s what it is. Household goods giant Reckitt-Benckiser is planning to charge media agencies pitching for its account in India $10,000 for the privilege. And put in place compensation deals if ratings aren’t as high as expected plus cut commission over the first 12 to 18 months. Reckitt, whose boss Bart Becht [...]
Posted in Clients, Media, News | Tagged india media pitch, payment, Reckitt-Benckiser, zenithoptimedia
By David O'Reilly on June 30, 2010
Further to Angie Dean’s story on branded entertainment, we should for a moment consider Ofcom’s ludicrous suggestion that TV programmes containing product placement should have warning signs on them. Ofcom wants an on-air symbol at the beginning and end of transmissions to warn viewers that, gosh!, the car tearing round the corner or the box [...]
Posted in Clients, Creative, Media | Tagged Hollywood, ofcom, Pepsi, tv
By Stephen Foster on June 30, 2010
It’s not often you hear a good report of the UK from WPP but the marcomms giant has just reported organic growth of four per cent in the UK in April and May, ahead of rates in continental Europe but behind the US which grew by seven per cent in those months (the US is [...]
Posted in Agencies, Finance, News | Tagged growth, Philip Lader, Sir Martin Sorrell, uk, us, WPP
By Stephen Foster on June 30, 2010
Figures from US researcher PQ Media show that US spending on branded entertainment fell by just 1.3 per cent to $24.62bn in 2009, far less than other media. Most of this, $21bn, was spending on branded events. Product placement, often flagged as the saviour for terrestrial broadcasters across the world, accounted for just $3.61bn, a [...]
Posted in Media, News, Research | Tagged branded entertainment, liquid thread, mediacom, mindshare, pq media, product placement
By Stephen Foster on June 29, 2010
Creston CEO Don Elgie was putting a brave face on things as he announced the marcomms group’s latest results in the wake of the sale of ad agency DLKW to Interpublic’s Lowe Worldwide for £28m. Creston made pre-tax profits of £8.2m on sales of £80.5m in the year to March 31, pretty respectable in recessionary [...]
Posted in Agencies, Finance, News | Tagged chiat day, Creston, DLKW, Don Elgie, Interpublic, Lowe
By Staff on June 29, 2010
French premier Nicolas Sarkozy likes to get his own way, wielding law suits against his enemies like other politicians trade verbal insults. But his preferred bidder for struggling French daily newspaper Le Monde, a consortium including partly state-owned France Telecom, has lost out to one headed by left-leaning Lazard banker Matthieu Pigasse. In response Sarkozy [...]
Posted in Media, News, Politics | Tagged Alexander Lebedev, france telecom, le monde, Matthieu Pigasse, nicolas sarkozy
By Stephen Foster on June 28, 2010
Brazil is the fastest-growing advertising market on earth and in Sao Paulo’s Almap BBDO it has the hottest agency, at least according to the judges at Cannes. Almap won the press Grand Prix for a Billboard magazine ad after Ogilvy & Mather Mexico was disqualified and swept up numerous other gold lions (admittedly there are [...]
Posted in Agencies, News | Tagged almap bbdo, billboard, cannes, ddb, golden lions, top agency, y&r
By David O'Reilly on June 28, 2010
As the nation mourns, with some disgust, the end of England’s hopes in the World Cup, smart brands who know there’s always plenty of potential for a bit of speedy tactical branding, whatever the result, were quickly out of the traps this morning. Top of the bunch was supermarket group Asda, which tweeted a free [...]
Posted in Clients, Creative, News | Tagged advertising, Asda, kia, nissan, the sun, the times, world cup
By Stephen Foster on June 28, 2010
£28m looks a rather generous cash payment by Interpublic’s Lowe agency for London agency Delaney Lund Knox Warren – until you note that current owner Creston paid £34m for it a couple of years ago. Both figures look a bit toppy for an agency making about £2m a year profit. Lowe these days, in London [...]
Posted in Agencies, News | Tagged Creston, DLKW, Don Elgie, halifax, Interpublic, Lowe, Michael Roth
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