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Richard Edelman on Anna Karenina and business

And the great man’s point is that businesses who regard humans as friends rather than enemies do best.
A point Tolstoy makes in his great novel about a love affair interrupted by a train.
But I do wonder if Richard is a bit swayed by CEO soundbites. There’s one in the link from the head honcho at GE.
Hardly a cosy company.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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