April 2010
You are browsing the archive for April 2010.
By David O'Reilly on April 30, 2010
Nice little earner for Billy Joel this week when the veteran songwriter’s 1977 ditty She’s Always a Woman leapt back into the spotlight courtesy of a John Lewis commercial created by one of the UK’s up and coming agencies Adam and Eve. The 90-second commercial, part of a £6 million campaign for the middle class’s [...]
Posted in Agencies, Clients, Creative | Tagged advertising, Agencies, Billy Joel, Dangerfield, Guillemots, iTunes, John Lewis, Youtube
By Stephen Foster on April 30, 2010
I’ve just caught up with this interview by Danny Rogers with Matthew Freud in PR Week but it’s riveting stuff. Freud, who runs the UK’s eighth-largest (and probably most profitable) PR agency, claims that PR agencies are “more rigorous” than their marcomms rivals and should take the lead on matters creative, especially the generation of [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged AMV BBDO, Danny Rogers, Matthew Freud, nescafe, PR Week, walkers
By Stephen Foster on April 30, 2010
Healthy yogurt brand Actimel, owned by French food giant Danone, began to suffer as bloggers in Latin America spread rumours that it was addictive, harmful to children and destroyed stomachs. So after trying conventional means of combatting this including a TV campaign featuring Argentinian journalist Daniel Mainatti Actimel turned to local digital agency Sinus (seems [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged actimel, creador de rumores, Daniel Mainat, Daniel Mainatti, danone, digital, sinus
By Stephen Foster on April 30, 2010
Spanish banking giant Santander has tripled its UK savings deposits to £3bn in the first quarter of 2010 and upped its lending to the hard-pressed small and medium-sized company sector by a healthy 18 per cent. The bank, which rebranded its three UK business Abbey, Alliance & Leicester and Bradford & Bingley as Santander recently, [...]
Posted in Clients, Finance, News, Politics | Tagged abbey, barclays, hsbc, lloyds, santander
By Richard Addis on April 30, 2010
Twenty years after the launch of internet computing, a period during which global web traffic has grown at an average of 425 per cent a year, on a planet with over one billion active personal computers and over four billion mobile phones and in which the quantity of information stored is due to double every [...]
Posted in Creative, Media, News, Research | Tagged computers, print, psychology, Richard Addis
By Stephen Foster on April 29, 2010
No they won’t in any detail because the notion that the UK, under whichever government, is about to go in for swingeing spending cuts is complete nonsense. Only one government since the end of World War Two has actually cut public expenditure in real terms and that was Attlee’s Labour government after the end of [...]
Posted in Finance, News, Politics | Tagged Alistair Darling, Mervyn King, party leaders, Robert Chote, UK deficit
By Stephen Foster on April 29, 2010
Where there’s all that tea already of course. But globalisation knows few boundaries these days and US coffee shop chain Starbucks, which already has about 300 branches in China, is planning to roll out its newish Via Essence instant coffee there. Via is already established in the US, UK and Canada and recently launched in [...]
Posted in News | Tagged China, costa coffee, starbucks, via essence, whitbread
By David O'Reilly on April 29, 2010
There has always been a fair sprinkling of comedians in UK advertising agencies — some making comedy a distinct element of their professional persona and others blissfully unaware of their allocated comic status — but Hugh Dennis must be the first pro comedian to set up a proper advertising agency. Dennis, who stars as the [...]
Posted in Agencies, Clients, Creative | Tagged advertising, Agencies, comedy, Hugh Dennis, marketing
By Stephen Foster on April 29, 2010
There’s much talk these days of the pernicious way marketing softens our brains, especially when it comes to politics. But the really soft brains seem to be in the business themselves, encouraged, as always, by their lawyers, those humorists who delight in emptying corporate wallets. Absolut vodka has decided to settle its lawsuit against the [...]
Posted in Clients, News | Tagged absolut vodka, absolute radio, google, groggle, legal eagles
By Stephen Foster on April 28, 2010
Yes, there’s an M&C Saatchi executive standing for Labour against Tory leader David Cameron in his Witney, Oxfordshire constituency. M&C is the Tories’ ad agency of course, house speciality dissing Labour PM Gordon Brown. Let Stephen Bates in the Guardian take up the tale: ‘It must be hard enough being the Labour candidate in David [...]
Posted in Agencies, Clients, News, Politics | Tagged David Cameron, election, joe goldberg, m&c saatchi
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